Privacy Policy

Your privacy is important to us. This privacy policy explains what personal data we collect from you when you visit our website at (the “Website”) and how we use it.

Important Information

ALL LED Limited is a company registered in England and Wales, Unit D1, Braintree Industrial Estate, Braintree Rd, Ruislip, HA4 0EJ, Registration Number: 08904747 (“ALL LED”, also referred to as “we, “us” and “our”). We are the data controller of your personal data. We can be contacted at or +44(0)208 841 9000. We are a data controller registered with the Information Commissioner Office Under Ref No. ZA242691.

1.     What information we collect

2.     Why we process your information

3.     Your personal data and what we do with it

4.     How we share your personal data

5.     Your rights /access

6.     Cookies

7.     How long we keep your information

8.     Transfers abroad

9.     Data Security

10.  Third party links

11.  Changes to this privacy policy or your personal data



1.     What information we collect


ALL LED collects personal data to operate effectively and provide you with the best experiences with our products and services. You provide some of this personal data directly when interacting with us, such as when you submit your details to create an ALL LED customer account or contact us with a query through our Website. We also collect personal data by recording how you interact with our products and services by, for example, using technologies like cookies on our Website.  Further information can be found in the Cookies section below.


Our services and our Website are not intended to be used by any child under the age of 18.

The type and amount of data we collect varies in function of your relationship with us and is likely to include the following:

Name and contact data. We may collect your first and last name, email address, postal address, phone number and other similar contact data such as delivery address.

We do not collect ‘special categories’ of personal data on race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, or health information, or personal data on actual or alleged criminal offences.

Technical data, such as your internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access the Website.  We also use cookies to collect personal data, which is set out in the Cookies section below.

Usage data, which includes information about how you use the Website and our services, and any communications we may receive from you.

Your interactions with us. We collect the content of any messages, e-mails, letters you send us, such as feedback and product reviews you write, or questions and information you provide for customer support. This will include any messages we receive from you via the Website.

2.     Why we process your information


There are several grounds on which we may collect and use your data, depending on your relationship with us.

Because you have agreed. We may need your contact, identity, technical and/or usage information to respond to a question you have asked us, or to register you for an event that you have requested to attend.

If you apply for a position with ALL LED, we treat any information you send to us as strictly private and confidential and will only use it in relation to the application you have submitted.

If you sign up to receive marketing communications from us, we will send you marketing information that you have consented to receive. You have the right to withdraw consent to marketing at any time by contacting us at

Because we need it to execute or take steps to enter into a contract with you. If you are one of our customers, we collect or use your personal data because it is necessary for the performance of a contract you are a party to, for instance to process your payments or deliver goods you have ordered. We may also collect your information because you requested us to take steps prior to entering into a contract with us, for instance when you ask us to give you a quote.

Because it is in our legitimate interest. We also sometimes process your information in pursuit of our legitimate interests to:

Ø  improve our business and operate it efficiently;

Ø  prevent fraud; and

Ø  ensure general safety and security.


When we process your information on that basis, we always make sure that we balance our interest in having the information with your rights and reasonable expectations.

Because we need it to comply with the law. In some very rare cases, we will need to retain your information because we are compelled to do so by law.

3.     Your personal data and what it is we do with it


All LED uses the data we collect to operate our business and provide the goods and services we offer. We also use it to send communications, including promotional communications and to serve our legitimate business purposes.

Providing and improving our goods and services. We use data to provide the goods and services we offer, improve them, and perform essential business operations.

Customer support. We use your data to process any request for assistance you make and to provide other customer care and support services.


Legitimate business purposes. We use data to detect and prevent fraud, to resolve disputes and enforce our agreements. We also use it for our own legitimate business purposes including audit or internal training.


Business Operations. We use data to develop business intelligence that enable us to operate efficiently, make informed decisions and report on the performance of our business. We also analyse your use of our Website, and your response to our communications to improve the goods and services we offer.

Communications. If you are a customer, or you have signed up to one of our marketing lists, we may use your personal data to send you marketing communications about products, activities, promotions or other matters that we feel may be of interest or use to you.  For information about managing email subscriptions and promotional communications (including unsubscribing from them), please contact us at or call on: +44(0) 208 841 9000.

If you decide to contact us by WhatsApp we will process such personal data in order to interact with you and provide any goods or services that you have requested. Any personal data you submit to us via WhatsApp will be stored and processed by WhatsApp in accordance with WhatsApp’s terms and conditions and privacy policy, which can be found at


4.     How we share your data


We will share your personal data with third parties with your consent or as necessary to complete any transaction or provide any goods or services you have purchased or in the context of a reorganisation or restructuring of our business. Your personal data may be disclosed or transferred to potential or actual buyers of, investors into or lenders to our business or any of our assets, or any of the advisors or representatives of the above. If so, we will ensure that appropriate confidentiality terms are in place.

We may also share your details with suppliers, technical service providers or vendors we hire to carry out certain tasks on our behalf, and to exercise or defend our legal rights and fulfil our legal obligations.

5.     Your rights / access


You have rights over how we use your personal data.

You have control over what data we collect. When asked to provide personal data, you may decline. However, if you choose not to provide data that is necessary to provide goods or a service, we may not be able to provide those goods or service.

Access. You have a right to know whether we hold personal information about you. Where this is the case, you may request a copy of your personal data we hold, as well as information about how it is being used. Your request will be responded to within one calendar month of your request. Please note that we may require you to provide proof of identity and, in certain cases, a fee, before we are able to provide any information.

Rectification. Where information held about you is inaccurate or incomplete, you may request its rectification or completion.

Objection. You have a right to object to the use of your data for marketing purposes. Additionally, where we have used your data in pursuit of our legitimate interests, you can ask us to stop (subject to conditions).

Restriction. You have a right to ask us to restrict our use of your personal data in some circumstances, for example whilst we investigate a complaint that the data we hold about you is inaccurate (subject to conditions).

Erasure. In certain circumstances, you may request that your information be erased (subject to conditions).

Withdrawal of consent / communications preferences. You are allowed to withdraw your consent to our use of your data at any time. If there is no other justification for the use of your data, we will stop using it. If you receive promotional email or SMS messages from us and would like to opt out, you can do so by following the instructions in those messages, or by contacting us at or on +(0)208 841 9000.